[Techtaffy Newsdesk]

The board of directors of the Coca-Cola Company have elected Robert “Bobby” Kotick as a director of the company, effective immediately. Mr. Kotick, 48, is president, chief executive officer and a director of Activision Blizzard, the world’s largest independent video game publisher. As part of his election, Mr. Kotick was also appointed to Coca Cola’s management development committee.

An entrepreneur in the interactive industry, Mr. Kotick purchased a stake in Activision in 1990, became CEO in 1991 and grew the company to its industry-leading position.

From 2003 to 2008, Mr. Kotick also served as a director of Yahoo. Mr. Kotick began his career in 1983 creating software for the Apple II.

Muhtar Kent (Chairman and CEO, Coca-Cola Company): Bobby brings an entrepreneurial mindset and a high level of financial literacy and digital knowledge to our company.

Mr. Kotick is a member of the board of trustees for The Center for Early Education and The Harvard Westlake School, both located in Los Angeles. He also serves as chairman of the Committee of Trustees at the Los Angeles County Museum of Art and is the founder of the Call of Duty Endowment, dedicated to securing jobs for unemployed veterans.