Activision Blizzard and Chinese Internet services provider Tencent Holdings has formed a strategic relationship to bring Call of Duty Online to Chinese game players. Call of Duty Online has been in development by Activision Publishing, a wholly owned subsidiary of Activision Blizzard, for approximately two years. Under the multi-year agreement with Activision Publishing, Tencent has the exclusive license to operate Call of Duty Online in mainland China. The game is free-to-play and monetized through the sales of in-game items.
The new game Call of Duty Online for China will introduce a new gaming model designed specifically for the Chinese market. This new model will allow players the ability to personalize their weapons, characters and equipment, using an in-game store meant to cater to local players.