Indian fashion and lifestyle company Aditya Birla Fashion and Retail Ltd. (ABFRL), has expanded its existing relationship with IBM.

As a part of the new agreement, IBM will bring in its technology and automation expertise to help enhance/manage ABFRL’s IT infrastructure. The strategic services agreement has a ten-year life span.

ABFRL has more than 8,000 points-of-sale across 700 cities, including more than 2,000 exclusive ABFRL brand outlets, according to a statement from IBM.

[Image courtesy: ABFRL]