taffy raises seed round, a developer of APIs for augmented reality (AR) apps has raised a seed round. The equity investment was led by General Catalyst.

Oxford Sciences Innovation is also participating in the round, as well as Greg Castle from Anorak Ventures, Ori Inbar from Super Ventures, Amit Mahajan from Presence Capital, Jacob Mullins from Shasta Ventures, Ryan Walsh from Floodgate, Don Stein from Candela Partners, Jeff Kraus from Google Ventures, Wayne Chang, Jeff Seibert, and Robert del Naja. Niko Bonatsos, managing director of General Catalyst is joining the board.

Co-founded by Matt Miesnieks and Victor Prisacariu, is the first software spin out of Oxford University’s Active Vision Lab to launch in Silicon Valley.

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