Yahoo and Wenner Media have signed a cross-promotional content deal. Under this agreement, editorial teams from both companies will work together to co-produce a new breed of online editorial franchises around entertainment.
In addition, Us Weekly and Rolling Stone will each have permanent branded pages on omg! and Yahoo! Music, respectively, while omg! and Yahoo! Music will have permanent branded pages on UsMagazine.com and RollingStone.com — as well as on-going placement in the Us Weekly and Rolling Stone print editions. All co-created content will be made available on these pages.
The branded pages are now live: