Yahoo and CNBC, have forged a strategic alliance that will expand CNBC’s online reach and presence, provide a broadcast platform for Yahoo Finance’s original content and contributors, and create jointly produced, co-branded finance-focused video franchises.
CNBC becomes the premier content provider for Yahoo Finance in the U.S. Later this year, the two companies will also co-create a new slate of co-branded, original videos which will appear on Yahoo Finance and CNBC.com. Yahoo Finance’s journalists will contribute to CNBC’s Business Day programming and CNBC clips, news and analysis will be prominently integrated into Yahoo Finance and featured across the Yahoo network.
Yahoo and CNBC will maintain editorial control and host their respective sites. Yahoo Finance will continue to feature content and perspectives from Yahoo’s editorial staff as well as reports from other providers and experts. CNBC will distribute its content to other leading online publishers in the category.