Toshiba is cutting production of NAND flash memory at its Yokkaichi Operation plant in Mie Prefecture, Japan, by approximately 30 per cent.
Oversupply of NAND flash memory in the retail market, for application in USB memories and memory cards, has resulted in continual price declines since the beginning of this year. Toshiba responded by adjusting shipments to the retail market since June and will reduce the operating rate at the plant in order to adjust output. This move will help to reduce inventory in the market and improve the overall balance between supply and demand, says the company.
High growth rates are forecast for PCs and Smartphones, the drivers of global market demand of NAND flash memory, and the supply and demand balance is expected to improve in the current quarter, from July to September.
[Image Courtesy: Toshiba]