[Techtaffy Newsdesk]

Pickie, a recent graduate of the New York TechStars program, has raised $1 million in venture funding. The investment, led by DFJ Gotham Ventures with participation from Betaworks, Liberty City Ventures, Bertelsmann Digital Media Investments, MESA+ and angel investors including Jon Steinberg, David Tisch, and Steven Rosenblatt, represents the company’s first institutional funding.

Pickie, designed for use on the iPad, is a shopping app that is part magazine, part catalog. Started in 2012 by Sonia Sahney Nagar, formerly of Amazon, and two technical founders Abhijit Rao and Ryan Weber, Pickie provides users with an automatically-customized shopping application that takes into account their personal style, their favorite brands, and trending products from across their favorite retailers and social feeds.