Microsoft has rolled out NUads on Xbox LIVE, making the new interactive TV ad format available for sale to advertisers. Toyota, Unilever and Samsung Mobile USA are the first brands to develop NUads campaigns that will appear on Xbox LIVE this fall. NUads advertisements transform standard 30-second TV spots into actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360.
Ross Honey (General manager, Xbox LIVE Entertainment and Advertising): NUads marks the beginning of a new era for TV advertising. It delivers the one thing traditional TV advertising is missing — engagement. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time.”
The first NUads format to roll out offers polling capabilities that allow advertisers to ask a multiple-choice question during the airing of a 30-second spot. Consumers can enter the poll with a simple wave of a hand or a voice command while viewing the commercial. Consumers get a real-time tally of the answers so they can see how other Xbox LIVE subscribers are voting, and advertisers get real-time feedback from consumers to help inform future campaigns.