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Kinetic Social, a social media advertising technology company, has raised $8 million in an initial close of a Series A round of financing.

The pact was structured with a companion venture term debt facility. Equity financing was provided by Blue Chip Venture Company (BCVC), and the venture debt financing was provided by Gibraltar Business Capital.

The venture debt from Gibraltar comes on top of a revolving working capital facility provided in mid-2012.

Kinetic Social was launched in 2011 with early stage capital provided by RBC Bank.