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[Techtaffy Newsdesk]

Electronic Arts (EA) will be releasing a personalized trivia game, TMi Trivia, for iPhone, iPad and iPod touch.

The pop culture-driven trivia game will provide players with content that targets each player’s individual interests, says EA. The company is partnering with media partners Variety, SPIN, Celebuzz, and Fanhattan for the game.

TMI Trivia will be free to download and is launching in the Canada App Store next week. The game will be rolled out worldwide later this spring.