Campbell Soup Company has appointed Shakeel Farooque to the newly created role of vice president and head of Digital and E-Commerce. He will be based at Campbell’s world headquarters in Camden, N.J., and report to Mark Alexander, Campbell’s president for Americas Simple Meals and Beverages.

Campbell says it plans to accelerate the company’s digital and e-Commerce capabilities, by forming an e-commerce unit representing all three Campbell divisions in North America. Mr. Farooque will build and lead Campbell’s digital and e-commerce organization, focusing on scaling the company’s digital marketing capabilities, creating an integrated e-commerce approach, driving innovation and developing a new supply chain model, according to a statement from the company. Campbell says it has a goal of generating $300 million in e-Commerce sales over the next five years.

Mr. Farooque was most recently SVP of e-commerce at Kohl’s. He also held senior roles in eBay and Amazon.

[Image courtesy: Campbell Soup Company]