IBM is building on its long-term relationship with WPP, one of the world’s largest communications services group, with a new collaboration. The partnership includes a seven-year, $1.25-billion services contract for IBM to transform and manage WPP’s global technology platform.

The agreement will let WPP to innovate new digital services that will be run and managed within a global hybrid cloud infrastructure. As part of the agreement, IBM will provide a service delivery and technology platform that allows WPP to integrate its operations, with a hybrid cloud infrastructure.

[Image courtesy: WPP]