Sinclair Broadcast Group to deploy Oracle Moat analytics


Sinclair Digital, and its marketing technology and managed services company, Compulse, have selected the Oracle Moat measurement and marketing analytics suite to measure media performance across its 300+ digital properties, the companies said in a statement.

Sinclair will deploy the analytics across all of its owned and operated digital inventory, as well as for third-party connected TV (CTV) impression validation across its CTV platform, CompulseOTT.

Sinclair Digital and Compulse are part of the Sinclair Broadcast Group.

[Image courtesy: Sinclair]