Sinclair Broadcast Group to deploy Oracle Moat analytics

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Sinclair Digital, and its marketing technology and managed services company, Compulse, have selected the Oracle Moat measurement and marketing analytics suite to measure media performance across its 300+ digital properties, the companies said in a statement.

Sinclair will deploy the analytics across all of its owned and operated digital inventory, as well as for third-party connected TV (CTV) impression validation across its CTV platform, CompulseOTT.

Sinclair Digital and Compulse are part of the Sinclair Broadcast Group.

[Image courtesy: Sinclair]