[Techtaffy Newsdesk]

Say Media has re-launched its technology property ReadWriteWeb as ReadWrite and appointed Dan Lyons,  technology editor and former Newsweekcolumnist, as editor-in-chief.

Previously a columnist at Newsweek and editor at Forbes, Mr. Lyons has more than 25 years of experience covering the technology sector and Apple in particular. Lyons, who penned the  The Fake Steve Jobs blog, has written for Wired, the New York Times Magazine and has appeared on programs such as CNBC, CNN, BBC and Bloomberg.

ReadWrite has undergone a visual overhaul, featuring a new logo, layout and aesthetic. Rebuilt with a “tablet-first” approach to Say Media’s proprietary digital publishing platform, ReadWrite will cover the tech industry. Acer has signed on as the property’s official launch sponsor to promote its new Aspire S7, the world’s thinnest touch Ultrabook.