Sailthru, a company that provides automated marketing personalization solutions, has raised $20 million in a Series C financing round. The investment was led by Scale Venture Partners, with Benchmark, RRE, DFJ Gotham, AOL Ventures and Occam Partners also participating.

Sailthru has raised $28 million in previous rounds of funding including $1 million seed funding in 2010, $8 million Series A funding in 2011, and $19 million Series B funding in February 2013.

Scale Venture Partner’s Rob Theis has joined Sailthru’s board of directors.  

[Image courtesy: Sailthru]