The PGA TOUR Superstore—a golf and tennis retailer with more than 30 stores in the United States, serving more than seven and a half million customers annually—has launched a new e-commerce store on Salesforce Commerce Cloud.

Now with Commerce Cloud, the retailer is investing in its e-commerce strategy for personalized and connected shopping experiences across mobile, web, social and in-store.

“Sixty percent of all global ecommerce traffic today comes from mobile devices, and most shoppers interact with brands for the first time on their phones,” Gordon Evans, VP, Product Marketing, Commerce and Community Clouds, Salesforce, said in a statement.

[Image courtesy: PGA TOUR Superstore]