Netflix signs Microsoft as technology and sales partner for ad-supported subscription


Netflix is introducing a new lower priced ad-supported subscription plan for consumers, in addition to the company’s existing ads-free basic, standard, and premium plans. The company has selected Microsoft as global advertising technology and sales partner for the initiative.

All ads served on Netflix will be exclusively available through the Microsoft platform, as part of the partnership.

You can read a blog from Microsoft talking about the partnership here.

[Image courtesy: Netflix]