[Techtaffy Newsdesk]

Mobile rewards network Kiip is now integrated with Passbook in iOS6.  Currently in beta testing, Kiip’s integration with Apple Passbook will soon be available to all brand partners, says the startup.  Passbook coupons for Kiip rewards will be redeemable directly from reward notifications, Kiip reward emails and the Kiip App.

Unveiled in Apple’s new version of its iOS 6 mobile operating system, Passbook is a new tool for managing boarding passes, movie tickets, retail coupons, loyalty cards, and so on. Users can simply scan their iPhone or iPod touch to receive their reward.

Kiip was founded in 2010, and is backed by Relay Ventures, Hummer Winblad, True Ventures, Digital Garage, Verizon Ventures, and Crosslink Capital, among others