Baidu, Snap renew sales partnership

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Baidu and Snap have renewed their sales partnership, which first began in May 2017. The agreement authorizes Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea.

In its most recent update, Snap noted that its service reaches 190 million daily active users on average globally, including 80 million in North America alone. On average, each daily active user opens Snapchat over 20 times each day, and spends an average of over 30 minutes on Snapchat per day, said the companies. In the U.S., U.K., France, Canada and Australia, Snapchat reaches more 13-24 year-olds than either Facebook or Instagram.

Advertisers purchasing media through Baidu have access to all of Snapchat’s advertising formats, including Snap Ads, Story Ads, augmented reality Lenses, and Filters.

[Image courtesy: Snap]