TechTaffy

tech:

taffy

Adobe to acquire Marketo for $4.75B

By TechTaffy Desk

Adobe has entered into a definitive agreement to acquire B2B marketing engagement platform Marketo for $4.75 billion. The transaction, which is expected to close during the fourth quarter of Adobe’s 2018 fiscal year, is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently, Adobe said in a statement.

“The imperative for marketers across all industries is a laser focus on providing relevant, personalized and engaging experiences,” said Brad Rencher, executive vice president and general manager, Digital Experience, Adobe. “The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.”

Upon close, Marketo CEO Steve Lucas will join Adobe’s senior leadership team and continue to lead the Marketo team as part of Adobe’s Digital Experience business. Mr. Lucas will be reporting to executive vice president and general manager Brad Rencher.

[Image courtesy: Adobe]

Just in

Fundings

Wiz raises $1B

Cloud security company Wiz has raised $1 billion in a funding round.
Fundings

Augment raises $227M 

Palo Alto, Calif.-based Augment, an AI coding assistance startup, has emerged from stealth with the announcement of a $227 million Series B funding round.
Fundings

Dropzone AI raises $16.85M

Dropzone AI, a company that delivers pre-trained autonomous AI analysts that work alongside human analysts on security operations teams, has raised $16.85 million in a Series A funding round.
IT

Akamai to acquire Noname Security for $450M

Akamai Technologies has entered into an agreement to acquire San Jose, California-based, privately-funded API security company Noname Security, for approximately $450 million.
AI

Ukraine unveils AI-generated foreign ministry spokesperson — The Guardian

Victoria Shi is modelled on Rosalie Nombre, a singer and former contestant on Ukraine’s version of the reality show The Bachelor, according to the report on The Guardian.