[Techtaffy Newsdesk]

Publisher-side ad-targeting tech company  Yieldbot has raised a new Series A round of funding led by New Atlantic Ventures (NAV) and RRE Ventures.  Seed Investors kbs+p Ventures, Common Angels and Neu Venture Capital also participated again in this round.

Yieldbot is part of the Betaworks family of companies. AllThingsD puts the investment at $4.2 million.