Visible Measures, the analytics and advertising platform for social video, announced today that it has secured a Series D round of financing of $13 million, led by DAG Ventures with participation from new strategic partnerAdvance Publications (owners of Conde Nast), along with participation from existing investors General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. Visible Measures has raised over $45 million in total financing to date. The new round of financing will help accelerate the growth of the company’s industry-leading platform for social video analytics and advertising. Visible Measures will use this new round of financing to accelerate the development of its patented social video analytics and advertising platform, says the company. Visible Measures has also made a recent series of leadership hires, including Google’s previous Head of Sales and Enterprise for Google Analytics.
