Some 66% of registered voters who use the Internet—55% of all registered voters—have gone online this election season to watch videos related to the election campaign or political issues, according to research from Pew Internet.
Specifically, they have done at least one of the following activities involving online political videos:
48% of internet-using registered voters watch video news reports online about the election or politics
40% watch previously recorded videos online of candidate speeches, press conferences, or debates
39% watch informational videos online that explain a political issue
37% watch humorous or parody videos online dealing with political issues
36% watch political advertisements online
28% watch live videos online of candidate speeches, press conferences, or debates
The process of discovering political videos online is highly social. Some 62% of internet-using registered voters have had others recommend online videos for them to watch related to the election or to politics. That amounts to 52% of all registered voters. Here is a rundown:
40% of internet-using registered voters have had other people recommend election- or politics-related online videos for them to watch by posting on a social networking site
36% have had other people recommend election- or politics-related online videos by telling them about them in person
32% have had other people recommend election- or politics-related online videos by sending an email or text message
In addition, some 23% of internet-using registered voters – or 19% of all registered voters – have themselves encouraged others to watch online videos related to political issues. However, just 1% have actually created their own videos online related to politics or the election for others to watch.
There are very few partisan differences when it comes to watching political videos, or to having them recommended by other people. Democratic and Republican voters are equally likely to have watched political videos online this election season, to have recommended online political videos to other people, and to have received such recommendations from others. However, registered voters who identify as liberal are more likely to have had political videos recommended to them on a social networking site this election season than moderate or conservative voters.
[Image Courtesy: YouTube]