The Starbucks mobile payment platform is now generating over three million U.S. mobile payment transactions per week, says Adam Brotman, chief digital officer at Starbucks. Mobile transactions now account for approximately 10% of total U.S. tender (Starbucks card, broadly, represents 1 in 3 U.S. transactions).
Starbucks released its first mobile app in 2009. In January 2011, the company became the first national retailer to offer its own mobile payment technology, combined with a loyalty program. The app let users load money into a digital prepaid card, and pay by scanning a bar code on the phone.
Starbucks invested $25 million in mobile payment startup Square in August last year, adding ‘Pay with Square’ to its existing iPhone and Android mobile payment methods.
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