[Techtaffy Newdesk]
Spotify and Coca-Cola have formed a partnership that combines the global scale and reach of Coca-Cola with Spotify’s music technology platform. Under the terms of the agreement, Spotify will be the key underlying technology for Coca-Cola Music globally. In addition, Coca-Cola will integrate Spotify into its Facebook presence and Timeline.
As part of the partnership, Coca-Cola will also leverage the Spotify API and platform to reach music enthusiasts through various applications – the first of which was built by independent developers during a two-day Spotify/Coca-Cola “hacker den” held in New York City. The new app will be unveiled for the 2012 Olympics in London.
Now available in more than 13 countries, Spotify is continuing its rapid worldwide expansion, says the company. Coca-Cola will also partner with Spotify as it launches its music service in new markets throughout 2012 and into 2013.