Skimlinks has raised $4.5 million in Series B funding led by Bertelsmann Digital Media Investments (BDMI). In addition to BDMI, new investors 500startups and Venrex Investment Management and existing investors – Sussex Place Ventures, The Accelerator Group, and NESTA (National Endowment for Science, Technology and the Arts) – also contributed to the latest funding round. The new funding brings Skimlinks’ total investments to $7.5 million to-date.
Founded in 2008, Skimlinks is a content monetization platform that rewards publishers for the role their content plays in creating purchase intent.