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SAP Secures Multi-Year NFL Sponsorship Deal

By TechTaffy Desk

[Techtaffy Newsdesk]

The National Football League (NFL) and SAP have signed a  multiyear marketing sponsorship that will make SAP the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the NFL.

Brian Rolapp (COO, NFL Media): SAP will help us develop new and innovative ways for our fans to connect with NFL football using statistics and analysis.

Under the terms of the sponsorship, NFL will utilize cloud solutions, including enhanced analytics, from SAP for NFL.com’s Fantasy Football platform.

[Image Courtesy: NFL]

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