Oracle has signed an agreement to acquire Datalogix, a company that collects digital information from retailers, and shares it with companies like Facebook. Datalogix will become part of the Oracle Data Cloud, and continue to be an open data platform. “The combination will provide comprehensive consumer profiles that will power personalization across digital, mobile, offline and TV,” says Oracle in a statement.
Datalogix aggregates and provides insights on over $2 trillion in consumer spending. According to a statement released by Oracle, over 650 customers including the top US advertisers and digital media publishers use Datalogix to increase the effectiveness and measurability of their advertising.
The transaction is subject to regulatory approval and other customary closing conditions. Until the transaction closes, each company will continue to operate independently, and it is business as usual.
[Image courtesy: Datalogix]
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