Nordstrom has closed deals to acquire two retail technology companies: BevyUp, the innovators behind a digital selling tool, and MessageYes, a platform rooted in conversational commerce.
BevyUp’s digital selling platform will be incorporated into a new, integrated mobile Nordstrom employee app that will be rolled out in the coming year.
MessageYes is expected to help the retail giant with data science and machine learning.
[Image courtesy: Nordstrom]