TechTaffy

tech:

taffy

Nielsen, NM Incite Acquire SocialGuide

By TechTaffy Desk

[

Techtaffy Newsdesk]

Nielsen, and NM Incite, a joint venture between Nielsen and McKinsey & Company,  has acquired SocialGuide, a provider of social TV measurement, analytics and audience engagement solutions.

SocialGuide is a real-time social TV capture service covering programming across 232 U.S. TV channels in English and Spanish, and over 30,000 programs. SocialGuide will be integrated immediately into NM Incite, the hub of Nielsen’s social media measurement and analytics efforts.

Terms of the acquisition were not disclosed.

 

Just in

Around the web

Apple deletes WhatsApp, Threads from China app store on orders from Beijing — CNN

Apple has removed WhatsApp and Threads from its app store in China, following an order from the country’s internet watchdog, writes Juliana Liu.
Industry

Singtel, Vonage partner to integrate Paragon platform

Singtel has announced a partnership with Vonage, a cloud communications company and subsidiary of Ericsson, to help enterprises and telcos innovate and scale their services through Singtel's orchestration platform, Paragon. 
Industry

Former VMware COO Mike Hayes joins Mirantis board

Mirantis, a company that provides open source software for infrastructure control, has appointed Mike Hayes to its board.
Industry

Boston Dynamics unveils fully-electric Atlas robot

Boston Dynamics is retiring its hydraulic Atlas robot and introducing a fully electric version of its humanoid robots. 
Industry

Tech giants urge EU to prioritize digital competitiveness and infrastructure investment

Five major technology companies - Ericsson, IBM, Intel, Nokia, and Vodafone - called on European policymakers to take urgent action to boost Europe's digital competitiveness and keep it a priority for the incoming European Commission.