TechTaffy

tech:

taffy

Myntra Acquires Virtual Dressing Room Platform

By TechTaffy Desk

fitiquetteMyntra, an Indian e-commerce platform for fashion and lifestyle products, has acquired San Francisco-based Fitiquette, in a part cash, part stock deal.

Fitiquette aims at solving size and fit issues for online shoppers, and offers a virtual dressing room. Fitiquette generates a virtual mannequin based on various body types to which users can further adjust each specific measurement according to their body until it closely mirrors their own. This technology enables online shoppers to virtually ‘try before they buy’.

The Fitiquette team will be joining Myntra with Andy Pandharikar, CEO & Co-founder, Fitiquette heading Myntra’s newly formed Innovation Labs in San Francisco.

In November 2012, Myntra acquired Sher Singh , a global private label online brand specializing in sports-inspired lifestyle apparel for men and women, and its New York based parent company Exclusively.in

Headquartered in Bangalore, India, Myntra was started by a group of IIT/IIM graduates in 2007. Myntra investors include Tiger Global, IndoUS Venture Partners, IDG and Accel Partners.  

Just in

AI

OpenAI introduces new enterprise features

OpenAI announced new features aimed at enterprise users on Tuesday, at the wake of Meta's recent LLama 3 announcement.
Around the web

Oracle is moving its world headquarters to Nashville to be closer to health-care industry — CNBC

Oracle Chairman Larry Ellison said Tuesday that the company is moving its world headquarters to Nashville, Tennessee, to be closer to a major health-care epicenter, writes Ashley Capoot.
Industry

Square expands offline payments globally

Payment processing company Square has announced the expansion of its offline payments feature to all hardware devices and countries.
Around the web

U.S. bans noncompete agreements for nearly all jobs — NPR

The Federal Trade Commission narrowly voted Tuesday to ban nearly all noncompetes, employment agreements that typically prevent workers from joining competing businesses or launching ones of their own, writes Andrea Hsu. 
AI

The Coca-Cola Company commits $1.1B to Microsoft Cloud and AI partnership

The Coca-Cola Company and Microsoft announced a five-year partnership on Tuesday. As part of the collaboration, Coca-Cola has committed $1.1 billion to Microsoft Cloud and generative AI capabilities.