L’Oréal renews analytics deal with Gridsum

Gridsum, a provider of cloud-based big-data analytics and artificial intelligence solutions in China, has signed a three-year contract extension from 2018-2020 with L’Oréal.

Mr. Guosheng Qi, chief executive officer of Gridsum, commented, “L’Oréal was one of the first major multinational companies in China to subscribe to our marketing automation suite back in 2009. Since then, we have developed a deep relationship that now covers multiple areas of the company’s digital marketing strategy, including social media, user experience optimization and bid-to-business-KPI optimization.”

[Image courtesy: L’Oréal]

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