Klout has launched a business product, Klout for Business. Initially, the Klout business dashboard will give businesses a free set of analytics with insights into how and where influencers are engaging with their brands in social media.

Klout for Business will continue to develop into a portal where brands and agencies can “streamline their understanding, management and engagement with this important segment of the digital population”, says Klout.

Klout measures influence based on the ability to drive action on social media.

[Image courtesy: Klout]