HubSpot has announced a definitive agreement to acquire Clearbit, a B2B data provider. Financial terms of the transaction was not disclosed.
Upon closing of the transaction, Clearbit will operate as a wholly owned subsidiary of HubSpot, and will eventually be integrated into HubSpot’s existing customer platform.
According to Yamini Rangan, CEO of HubSpot, the integrated platform will allow businesses to supplement their existing customer data with external information. Clearbit specializes in collecting firmographic, demographic, and technographic data from multiple sources, including social media profiles and company websites.
Clearbit’s data services are used by over 400,000 users across 20 million companies to identify prospects, understand purchase intent, and improve customer interaction, according to HubSpot.
Clearbit has been part of the HubSpot App Marketplace since 2019.
[Image courtesy: Clearbit]