TechTaffy

tech:

taffy

Have You Seen The HTC Ad Starring Robert Downey Jr.?

By TechTaffy Desk

HTC_Robert_Downey_JrPhone-maker HTC has signed a two-year deal with Robert Downey Jr. The actor will be starring in HTC ads, made by the company’s global agency 171 Worldwide (WPP Group), as well as taking on the mantle of creative direction.  

The advertisements will roll out in three phases, says HTC. The initial advertising campaign will show what the HTC brand means to different people. The second phase will feature HTC innovations—like BlinkFeed, Video Highlights and BoomSound. The next phase of ads will show how HTC products can empower individuals. The advertisements will be showing up on YouTube, as well as in theaters and TV. 

HTC released the first advertisement on YouTube. In a 2.03 minute clip Robert Downey Jr. is shown trying to define what ‘HTC’ stands for. Hold This Cat? Happy Telephone Company? Here’s To Change. Rather silly or really brilliant? You decide.

Watch the first HTC ad featuring Robert Downey Jr. here:

[Image/Video courtesy: HTC]

Just in

Around the web

Biden signs TikTok ‘ban’ bill into law, starting the clock for ByteDance to divest it — The Verge

President Joe Biden signed a foreign aid package that includes a bill that would ban TikTok if China-based parent company ByteDance fails to divest the app within a year, writes Lauren Feiner.
IT

IBM to acquire HashiCorp for $6.4B

IBM and HashiCorp have entered into an agreement for IBM to acquire HashiCorp, a provider of infrastructure and security management products, for $6.4 billion.
AI

OpenAI introduces new enterprise features

OpenAI announced new features aimed at enterprise users on Tuesday, at the wake of Meta's recent LLama 3 announcement.
Around the web

Oracle is moving its world headquarters to Nashville to be closer to health-care industry — CNBC

Oracle Chairman Larry Ellison said Tuesday that the company is moving its world headquarters to Nashville, Tennessee, to be closer to a major health-care epicenter, writes Ashley Capoot.
Industry

Square expands offline payments globally

Payment processing company Square has announced the expansion of its offline payments feature to all hardware devices and countries.