[Techtaffy Newsdesk]

Groupon has launched the Merchant Impact Report, a free tool built into the Groupon Merchant Center that offers merchants a clear view of how Groupon is driving their business, by making it possible to evaluate the performance of their promotion.

Highlights of the new tool include:

• Marketing Analytics – Reveals the total number of Groupon subscribers who received a merchant’s deal via Groupon as well as analytics on which subscribers are purchasing the offer, broken down by geography, gender and age.
• Customer Insights – Shows the percentage of customers new to the business or reactivated as a result of working with Groupon and the estimated percentage expected to return within 90 days.
• Profit Calculator – Helps a merchant estimate the cost-effectiveness of each Groupon promotion, which includes payments from Groupon, overspend above the value of the Groupon, revenue generated by returning customers and the merchants’ costs.

After a trial among more than 1,000 merchants, the Merchant Impact Report is now available to U.S. and Canadian merchants with a Groupon Merchant Center account.

[Image courtesy: Groupon]