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From Fitbits to Rokus, hedge funds mine data for consumer habits — Bloomberg

By TechTaffy Desk

Some of the world’s biggest hedge funds, from Steve Cohen’s Point72 Asset Management to Ken Griffin’s Citadel, have been snapping up large swaths of alternative data, writes Hema Parmar.

Here is the link: https://www.bloomberg.com/news/articles/2019-07-24/from-fitbits-to-rokus-hedge-funds-mine-data-for-consumer-habits

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