[Techtaffy Newsdesk]
Flurry, a mobile app measurement and advertising platform, has received $25 million in an oversubscribed Series D round of financing led by Crosslink Capital. The round of funding, which included full participation from existing investors Menlo Ventures, Draper Fisher Jurvetson, InterWest Partners, Union Square Ventures, First Round Capital and Draper Richards, brings the company’s total funding to $51.6 million. Nick Mignano, Partner at Crosslink Capital, will join Flurry’s board of directors.
Flurry says it will use the financing to accelerate the adoption of newly introduced platform products Flurry AppSpot, its supply-side platform, and Flurry Ad Analytics, its advertising effectiveness solution. Flurry also expects to use the funds to grow its team and expand internationally.
Flurry has grown significantly over the past year, quadrupling the number of data points it measures, now over 32 billion per day. Each day, the company measures 1.9 billion application sessions across more than 250 million unique smartphone and tablet devices. Over the last year, Flurry has doubled the number of applications using its services from 120,000 to more than 250,000. In total, more than 80,000 companies now use Flurry services across iOS, Android, Windows Phone, BlackBerry, HTML5 and JavaME platforms.
[Image Courtesy: Flurry]