tech:

taffy

Facebook Acquires Microsoft’s Atlas Advertising Suite

facebook_seattle[Techtaffy Newsdesk]

Facebook is acquiring the Atlas Advertiser Suite from Microsoft.

The Atlas Advertiser Suite for advertisers and agencies offers campaign management and measurement tools.  Several marketers  advertising on Facebook currently use Atlas, and Atlas has been an approved partner for measurement since June.

The social networking giant said it will be investing in scaling Atlas’ back-end measurement systems, and enhancing its advertiser tools on desktop and mobile. Facebook will also work on the Atlas user interface and functionalities, says the company. 

Atlas is based in Seattle and the team will continue to operate from there.  Atlas clients should not see any change to the service they receive, says Facebook.

[Image: View from Facebook’s Seattle offices. Courtesy: : Olivier Garamfalvi / Facebook]

 

Just in

Apple sued in a landmark iPhone monopoly lawsuit — CNN

The US Justice Department and more than a dozen states filed a blockbuster antitrust lawsuit against Apple on Thursday, accusing the giant company of illegally monopolizing the smartphone market, writes Brian Fung, Hannah Rabinowitz and Evan Perez.

Google is bringing satellite messaging to Android 15 — The Verge

Google’s second developer preview for Android 15 has arrived, bringing long-awaited support for satellite connectivity alongside several improvements to contactless payments, multi-language recognition, volume consistency, and interaction with PDFs via apps, writes Jess Weatherbed. 

Reddit CEO Steve Huffman is paid more than the heads of Meta, Pinterest, and Snap — combined — QZ

Reddit co-founder and CEO Steve Huffman has been blasted by Redditors and in media reports over his recently-revealed, super-sized pay package of $193 million in 2023, writes Laura Bratton. 

British AI pioneer Mustafa Suleyman joins Microsoft — BBC

Microsoft has announced British Artificial Intelligence pioneer Mustafa Suleyman will lead its newly-formed division, Microsoft AI, according to the BBC report. 

UnitedHealth Group has paid more than $2 billion to providers following cyberattack — CNBC

UnitedHealth Group said Monday that it’s paid out more than $2 billion to help health-care providers who have been affected by the cyberattack on subsidiary Change Healthcare, writes Ashley Capoot.