[Techtaffy Newsdesk]
Facebook is acquiring the Atlas Advertiser Suite from Microsoft.
The Atlas Advertiser Suite for advertisers and agencies offers campaign management and measurement tools. Several marketers advertising on Facebook currently use Atlas, and Atlas has been an approved partner for measurement since June.
The social networking giant said it will be investing in scaling Atlas’ back-end measurement systems, and enhancing its advertiser tools on desktop and mobile. Facebook will also work on the Atlas user interface and functionalities, says the company.
Atlas is based in Seattle and the team will continue to operate from there. Atlas clients should not see any change to the service they receive, says Facebook.
[Image: View from Facebook’s Seattle offices. Courtesy: : Olivier Garamfalvi / Facebook]