Facebook has acquired Branch Media, the company behind Branch and Potluck, for a reported $15 million. The eight-member Brach Media team will be forming Facebook’s Conversations group, based in New York City, with the goal of helping people connect with others around their interests.
Josh Miller (Co-founder and CEO, Branch): Although the products we build will be reminiscent of Branch and Potluck, those services will live on outside of Facebook.
Branch is a platform for hosting and publishing invite-only conversations. Potluck is a web and mobile app that lets friends hang out and talk.