Adobe has unveiled new dynamic tag management capabilities for Adobe Marketing Cloud. While currently available to Adobe customers only, in the future, dynamic tag management will be extended to marketers using any digital platform, says Adobe.
Dynamic tag management supports both Adobe and non-Adobe tags. The new functionalities provide marketers flexibility and control to implement digital marketing strategies, says Adobe.
Dynamic tag management includes logic that determines what action should be taken on a page, to measure the right data about a particular interaction. It is also expected to speed up the deployment of Adobe Marketing Cloud solutions such as Adobe Analytics and Adobe Target.