Glossary - B2B Sales and Marketing

This glossary of Sales & Marketing lists terms and definitions for business leaders who want to quickly get caught up on key concepts.

A/B testing

Account-based marketing (ABM)

Annual contract value (ACV)

Annual recurring revenue (ARR)

Bottom of the Funnel (BoFu)

Buyer journey

Buying group

Call to action (CTA)

Churn

Customer acquisition cost (CAC)

Customer experience (CX)

Customer lifetime value (CLV)

Demand generation

Discovery call

Drip campaign

Economic buyer

Growth marketing

Ideal customer profile (ICP)

Inbound lead

Lead

Market size

Marketing funnel

Marketing qualified lead (MQL)

MEDDIC

Middle of the funnel (MoFu)

Net promoter score (NPS)

Objection

Outbound leads

Pay per click (PPC) advertising

Persona

Product qualified Lead (PQL)

Prospect

Sales cycle

Sales forecasting

Sales pipeline

Sales qualified Lead (SQL)

Search engine Optimization (SEO)

Serviceable addressable market (SAM)

Serviceable obtainable market (SOM)

Top of the funnel (ToFu)

Total addressable market (TAM)

The content was created with the help of ChatGPT. We did have a human in this loop as well. :)