TechTaffy

tech:

taffy

Design Your Own Lexus IS Advertisement

By TechTaffy Desk

Lexus_ISNBCUniversal, in partnership with Lexus, has launched It’s Your Move After Dark, a live, real-time marketing broadcast commercial campaign, that will launch the new Lexus IS.

The ads will be based on real-time viewer social media submissions each Thursday, and subsequently performed by some of New York’s improvisational comedy troupes (including Fun Young Guys, Magnet Theater Touring Company, MB’s Dream and Stone Cold Fox).

East and west coast live broadcasts of the commercials will be completely different each time based on their respective social media suggestions.

Each Thursday’s advertisement will broadcast live from under the Brooklyn Bridge in New York City.

[Image courtesy: Lexus]

Just in

Industry

Former VMware COO Mike Hayes joins Mirantis board

Mirantis, a company that provides open source software for infrastructure control, has appointed Mike Hayes to its board.
Industry

Boston Dynamics unveils fully-electric Atlas robot

Boston Dynamics is retiring its hydraulic Atlas robot and introducing a fully electric version of its humanoid robots. 
Industry

Tech giants urge EU to prioritize digital competitiveness and infrastructure investment

Five major technology companies - Ericsson, IBM, Intel, Nokia, and Vodafone - called on European policymakers to take urgent action to boost Europe's digital competitiveness and keep it a priority for the incoming European Commission.
AI

Intel’s neuromorphic system has neuron capacity of an owl’s brain

Intel says it has built the world's largest neuromorphic computing system called Hala Point, that has the neuron capacity roughly equivalent to that of an owl brain.
AI

AMD launches AI chips for business PCs

AMD has announced new Ryzen PRO 8040 Series mobile processors and Ryzen PRO 8000 Series desktop processors with AI capabilities.