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CVS Launching Customized Sales Ads With Social Media Fanfare

By TechTaffy Desk

CVS_digital_promotionCVS/pharmacy is launching a weekly sales circular delivered online to users, that feature customized editions of their sales ads. Shoppers who use the new myWeekly Ad won’t have to browse each page of a paper circular, instead, each user can automatically see which of their favorite items are on sale that week, says CVS.

The retail pharmacy is kicking off a 360-degree marketing, advertising and social media campaign featuring Joan Rivers, Nick Cannon, and George Hamilton to kickstart the new digital circular.

Agencies involved in the promotion include L.A.-based advertising agency Standard Time, media firm Mindshare, part of the GroupM division of WPP, and its social media unit, M80, as well as Boston-area PR firm Matter Communications and Resource, which led the development for the new digital circular design.

[Image courtesy: CVS]

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