Amazon will let you try on digital versions of shoes you want to buy...

Amazon has rolled out a new virtual shopping tool that uses augmented reality technology to enable users to try on shoes before they buy them, writes Annie Palmer. Here is the link:...

Microsoft teams up with VW to make HoloLens work in cars — The Verge

The enhancement was developed in collaboration with Volkswagen, which has been experimenting with using the headset as a heads-up display in its vehicles, writes Jon Porter. Here is the link: https://www.theverge.com/2022/5/5/23058193/microsoft-hololens-moving-platform-cars-boats-vehicles-volkswagen-driving-hud

Google has new AR glasses in development — CNET

The glasses look like a next generation vision of Google Glass, writes Scott Stein. Here is the link: https://www.cnet.com/tech/computing/google-has-new-ar-glasses-in-development/

£5m Virtual Reality centre launches in Portsmouth — BBC

Tools used by video game developers and movie makers to create top-quality virtual content are now available to businesses and charities at the multi-million pound centre, in Portsmouth, UK, according to...

Nodar secures $1.67M 3D vision systems contract with United States Army

Nodar, a provider of multi-camera 3D vision technology, has secured a $1.67 million SBIR Phase II contract with the United States Army to develop 3D vision systems.

Microsoft Teams enters the metaverse race with 3D avatars and immersive meetings — The...

Microsoft is entering the race to build a metaverse inside Teams, just days after Facebook rebranded to Meta, writes Tom Warren. Here is the link: https://www.theverge.com/2021/11/2/22758974/microsoft-teams-metaverse-mesh-3d-avatars-meetings-features

WPP, Snap launch AR partnership

Creative agency WPP and Snap, the camera company behind Snapchat, have inked a global partnership to build and deliver immersive experiences.

Activ Surgical raises $45M

Activ Surgical has raised $45 million in a Series B financing round.

Magic Leap founder Rony Abovitz creates startup Sun and Thunder to build synthetic beings...

Former Magic Leap CEO Rony Abovitz has started a new company called Sun and Thunder to focus on AI characters and interactive storytelling, writes Dean Takahashi. Here is the link: https://venturebeat.com/2021/01/27/magic-leap-founder-rony-abovitz-creates-startup-sun-and-thunder/

TechSee raises $30M (Israel)

Tel Aviv-based TechSee, an intelligent visual assistance company founded in 2015, has raised $30 million in a Series C equity investment round.

AR is finally infiltrating everyday tasks such as Google search — Fast Company

Augmented reality may have struggled to live up to its initial hype, but it’s quietly working its way into our lives—no fancy headset required; writes Rob Pegoraro. Here is the link: https://www.fastcompany.com/90567886/ar-is-finally-infiltrating-everyday-tasks-such-as-google-search

Using augmented reality to teach children; Blue Hat signs kindergarten deals

Blue Hat, a  producer, developer and operator of augmented reality interactive content in China, says the company has signed agreements with six kindergartens in Xiamen.

The US Army is putting AR goggles on military dogs to better guide them...

The device was developed by Command Sight, as a project for the Army Research Laboratory, writes Mariella Moon. Here is the link: https://www.engadget.com/ar-goggles-for-military-dogs-114535787.html

CBRE, IBM extend relationship to include smart maintenance

IBM Services and CBRE are expanding their relationship to provide technology support services for CBRE's clients at select data center facilities it manages, say the companies.

Magic Leap appoints former Microsoft executive Peggy Johnson as CEO

Magic Leap has appointed Peggy Johnson, former executive vice president of Business Development at Microsoft, as the company's new chief executive.