AT&T, Google and Starbucks have joined the Power Matters Alliance (PMA).

The Power Matters Alliance (PMA), associated with a program of the IEEE Standards Association called Industry Connections, is dedicated to creating an

ecosystem and open standard for smart wireless power.

Founded by Powermat Technologies and Procter & Gamble, the PMA’s honorary chairman is Google’s Vint Cerf, and its board now also includes AT&T, Duracell, Google and Starbucks. The US Government’s Energy Star and Federal Communications Commission – both PMA members – are board observers.

Here are some updates from PMA members and adopters:

• AT&T has begun selling PMA-compatible wireless power cases and charging surfaces in select markets.
• Delta Airlines installed PMA-compatible Wireless Charging Spots in lounges and gates in airports.
• Duracell has begun a nationwide retail rollout of PMA-compatible wireless charging accessories through its Duracell Powermat joint venture.
• General Motors will include PMA-compatible wireless charging for smartphones in upcoming models.
• Jay Z has installed PMA-compatible Wireless Charging Spots throughout his 40/40 Club in New York.
• Madison Square Garden has begun installing hundreds of PMA-compatible Wireless Charging Spots throughout the arena, as has the brand new Barclays Center, in Brooklyn.
• Powermat Technologies has contributed its core technology to the PMA and has committed that all its products will comply with the PMA specification.
• Starbucks is testing PMA-compatible Wireless Charging Spots in select Boston stores.
• Westfield has installed PMA-compatible charging spots in Westfield Garden State Plaza Mall.

The technical work has been initiated by the PMA and operates under IEEE Standards Association (IEEE-SA) Industry Connections ‘Power Matters Activity’, officially launched in March 2012.