Apple just crippled IDFA, sending an $80 billion industry into upheaval — Forbes

Apple rendered the Identifier for Advertisers (IDFA) basically useless without actually killing it, writes John Koetsier.

Here is the link: https://www.forbes.com/sites/johnkoetsier/2020/06/24/apple-just-made-idfa-opt-in-sending-an-80-billion-industry-into-upheaval/