TechTaffy

tech:

taffy

Akamai Sells Its Advertising Tech Business

By TechTaffy Desk

mediamath_akamai

[Techtaffy Newsdesk]

Akamai has sold off its Advertising Decision Solutions (ADS) business to digital media-buying platform MediaMath.

As part of the agreement, MediaMath will acquire the assets associated with Akamai’s ADS business, the data platform and data co-op, and will integrate the Akamai ADS team into its workforce.

The transaction also includes a multi-year agreement that gives MediaMath exclusive access to Akamai’s pixel-free technology for digital marketing applications.

Financial terms of the transaction were not disclosed.

Luma Partners acted as financial advisor to Akamai.

Just in

Industry

Tech giants urge EU to prioritize digital competitiveness and infrastructure investment

Five major technology companies - Ericsson, IBM, Intel, Nokia, and Vodafone - called on European policymakers to take urgent action to boost Europe's digital competitiveness and keep it a priority for the incoming European Commission.
AI

Intel’s neuromorphic system has neuron capacity of an owl’s brain

Intel says it has built the world's largest neuromorphic computing system called Hala Point, that has the neuron capacity roughly equivalent to that of an owl brain.
AI

AMD launches AI chips for business PCs

AMD has announced new Ryzen PRO 8040 Series mobile processors and Ryzen PRO 8000 Series desktop processors with AI capabilities.
AI

Adobe previews generative AI features in Premiere Pro

Adobe has previewed generative AI features within its video editing software, Adobe Premiere Pro, aimed at streamlining video creation and production workflows.
AI

Covered California implements Google Cloud’s AI solutions

Covered California, California's health insurance marketplace, has announced that it will use Google Cloud's AI solutions to simplify the process of providing health insurance to California residents.